3/14/01 - Latest News

It's Official!
DarthCaeser @ 2:33 am EST

EA has picked up the rights for making video games based on the new LOTR movies. This from Tolkien Online: "A New Line Cinema press release annnouncing Jim Rosenthal's promotion to president of New Line Television reveals a few items of interest to Lord of the Rings fans -- like confirmation of the rumors that Electronic Arts has obtained the films' videogame license." And here's the bit of interest: "Rosenthal's expanded responsibilities also include the studio's licensing and merchandising department. The unit is currently embarked on a full-scale worldwide push to support New Line's highly anticipated adventure trilogy The Lord of the Rings.

Under the direction of Imhoff, the licensing department has already attracted key licensees such as Toy Biz, which has the master toy license; Electronic Arts, which is developing and distributing video games based on the franchise; Applause Inc., which has the master gift license; and HarperCollins UK, among others." [More]