7/12/00 - Latest News

Sierra and New Line partners
Berendir @ 10:29 pm EST

This news comes from the Daily Radar.

mmWire reports that Sierra games will be marketed in New Line Home Video DVD releases. Game titles will get promoted in films that appeal to similar demographics. A deal between the two companies calls for New Line to insert $10 rebate coupons for Sierra products and mention the titles on DVD packages, with Sierra mentioning New Line releases in its products and promoting them with banner ads at the Sierra website. Future games may be developed specifically to correspond with New Line releases, the studio said.